AI experiences
that deliver
Practical tools and frameworks for leading AI-driven design transformation.
AI isn’t just another technology—it reshapes how we think, build, and collaborate.
How to use this playbook
This guide provides practical tools, frameworks, articles and assessments to help UX leaders implement effective AI experiences.
Each resource is designed to address different aspects of the AI UX transformation journey.

Ready-to-use resources to ground AI UX work in daily practice:
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Collaboration models
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Research protocols
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Implementation guides
Our foundational framework for leading AI UX transformation:
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Strategic shift
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Research shift
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Design shift
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Collaboration shift
Evaluate and map your organization's AI UX maturity:
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Organizational readiness
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AI UX maturity model
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Workflow assessment
Where to start?
Who is this playbook for?
Designing studies for adaptive systems and trust
Creating interfaces that reflect uncertainty and learning
The Four Shifts framework provided exactly the structure we needed to align our UX and AI teams around shared goals. It's transformed how we approach AI feature development.
– Director of Product Design, Enterprise Software
Write for us!
Everyone is navigating AI UX for the first time—there’s no established playbook. Your insights can help shape better AI UX practices.
Share your experience:
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How is your team designing with AI?
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What new workflows have you tried?
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What’s working—and what isn’t?
