AI UX
Playbook

Practical tools, frameworks, and guides to support your AI UX transformation journey

This playbook is developed for UX leaders, researchers, cross-functional teams and organizations navigating the shift from traditional UX to AI-integrated systems.

Explore diagnostic assessments, research protocols, design templates, and collaboration models—all grounded in the Four Shifts of AI UX. Each tool is paired with articles that provide strategic context and real-world guidance to help you make AI UX work in practice.

This is a living playbook, built with and for the community—your feedback, use cases, and insights will shape what comes next.

FOUNDATIONS & STRATEGIC FRAMEWORKS

AI UX maturity model: The five levels of AI UX maturity

Assess where your organization stands in its AI UX journey and identify practical next steps. This model maps the progression from traditional UX to transformative AI experiences.

STRATEGY | FRAMEWORK

The Four Shifts of AI UX: A framework for systemic design transformation

Our signature framework guides UX leaders through the comprehensive transformation needed for AI. Explore the strategic, research, design, and collaboration shifts that enable effective AI experiences.

STRATEGY | FRAMEWORK

AI UX maturity assessment

Measure your team's current level of AI UX maturity. This tool helps identify strengths, gaps, and actionable steps across strategy, research, design, and collaboration.

MATURITY | ASSESSMENT

ORGANIZATIONAL READINESS & LEADERSHIP

Why AI keeps missing the mark—and what it will take to deliver real value

Organizations struggle to implement AI due to disconnects between vision, technology, and user experience. Learn how aligning these elements creates a foundation for successful AI implementation.

LEADERSHIP | ALIGNMENT

AI implementation that works: The organizational foundations of successful transformation

Discover the leadership, process, and team structures that enable AI to deliver tangible business outcomes. This article outlines the organizational foundations necessary for AI success.

LEADERSHIP | ALIGNMENT

Assessing organizational readiness for AI UX

Evaluate your organization's readiness to support AI UX transformation. This tool highlights structural enablers, leadership alignment, and team maturity to guide strategic next steps.

READINESS | DIAGNOSTIC

PRACTICE & IMPACT

Beyond usability: Why AI requires a new UX mindset

Traditional UX principles aren't sufficient for AI's dynamic, probabilistic nature. Discover the new design vocabulary and approaches needed to create trustworthy AI experiences.

MINDSET | PRACTICE

AI UX in practice: 20 workflow changes that power transformation

Discover the practical operational shifts that stem from the Four Shifts framework. This article outlines the specific workflow changes required across strategy, research, design, and collaboration to implement effective AI experiences

IMPACT | ROI

Retooling vs. Retrofitting: Elevating UX from interface design to strategic partner

As AI reshapes the landscape, UX is evolving from a downstream function to a strategic partner in development. Learn how UX professionals can guide organizations through AI’s complexity and foster user trust.

LEADERSHIP | ALIGNMENT

Contribute to the playbook

We welcome contributions from practitioners with deep expertise, lessons learned, or practical approaches to share. If you’re working on something aligned with these themes, we’d love to include your perspective as this playbook grows.

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AI UX Playbook

Practical tools, frameworks, and guides to support your AI UX transformation journey

FOUNDATIONS & STRATEGIC FRAMEWORKS

STRATEGY | FRAMEWORK

STRATEGY | FRAMEWORK

MATURITY | ASSESSMENT

ORGANIZATIONAL READINESS & LEADERSHIP

LEADERSHIP | ALIGNMENT

LEADERSHIP | ALIGNMENT

READINESS | DIAGNOSTIC

PRACTICE & IMPACT

MINDSET | PRACTICE

IMPACT | ROI

LEADERSHIP | ALIGNMENT

Contribute to the playbook

AI UX
Playbook