Case
Studies
What innovation looks like in practice
Through AI UX Navigator, I help teams align intelligent systems with human-centered design and responsible innovation. These case studies show how our methods translate into real-world shifts in strategy, collaboration, and product delivery across AI, UX, and analytics.
Additional case studies will be added over time.
AI integration & genAI transformation
Helping organizations adopt generative AI responsibly and effectively.
Data, infrastructure & platform strategy
Designing systems where technical architecture and human workflows align.
04:
Insight-driven transformation in enterprise data & tooling workflows
ENTERPRISE TECHNOLOGY | DATA PLATFORMS
Summary: Helped evaluate and migrate legacy data sources to support advanced analytics platform development.
Focus areas: Data Transformation · Cloud Migration · Platform Design
06:
Redesign research for Moody’s flagship financial platform
FINANCIAL SERVICES | DATA PLATFORMS
Summary: Led discovery for the redesign of Moody’s flagship B2B platform (5,000+ pages) with financial experts to optimize complex workflows—contributing to $601M in revenue growth and sustained $2.8B annual performance.
Focus areas: Foundational UX Research · Enterprise Workflows · Financial UX
UX leadership, transformation & designOps
Driving organizational change by scaling teams, leveraging UX insights, and aligning design with data and strategy.
08:
Redesigning for engagement: McKinsey culture platform
DISCOVERY | INNOVATION
Summary: Increased platform engagement by 500% through lean UX testing and behavior-driven design of McKinsey’s global internal culture platform.
Focus areas: UX Experimentation · Behavioral Design · Internal Engagement
We finally had a shared language across product, data science, and engineering.
– Product leader, Financial Services (post-GenAI workshop)
In just a year, she elevated citizenM’s UX maturity across the board.
– Andrew Chandler, citizenM hotels
She drove impact and change professionally and creatively beyond expectations.
– Nana Maanu, Novo Holdings, ex-McKinsey
I saw Marianne grow from UX researcher into a transformation and change management expert
– Brian Bussing, Databricks, ex-McKinsey
It was groundbreaking research that helped set baselines to measure ourselves against.
– Mohammed Aaser, Chief Data Officer, Domo / ex-McKinsey CDO