Case
Studies
What transformation looks like in practice
AI UX Navigator helps teams align intelligent systems with human-centered design and responsible innovation. These case studies show how our methods translate into real-world shifts in strategy, collaboration, and product delivery across AI, UX, and analytics.
Case study pages are coming soon. Each card will soon open into a full story.
AI Integration & GenAI Transformation
Helping organizations adopt generative AI responsibly and effectively.
Aligning cross-functional teams for GenAI implementation
FINANCIAL SERVICES
Summary: Reduced rework by 30% through shared frameworks and AI design workflows
Focus Areas: Cross-Functional Collaboration · Responsible AI Delivery · AI UX Strategy
AI-powered insight generation: Linking Voice of Customer to booking behavior
HOSPITALITY | GUEST EXPERIENCE
Summary: Used NLP and clustering to connect guest feedback themes to behavior, driving 10% lift in NPS and conversion
Focus areas: NLP & Sentiment Mapping · Voice of Customer Analytics · Insight-to-Action Pipeline
Accelerating insight synthesis with generative AI
DISCOVERY | INNOVATION
Summary: Reduced synthesis time by 40% with GPT-based tools and custom prompt frameworks—catalyzing AI adoption through the firm’s first research automation pilot
Focus areas: Generative AI · Insight Automation · Prompt Engineering
Data, Infrastructure & Platform Strategy
Designing systems where technical architecture and human workflows align.
Bridging UX, AI, and cloud strategy in enterprise analytics
CONSULTING | INFRASTRUCTURE
Summary: Translated ML and analytics use cases into platform needs—guiding AWS vs. Azure decisions and aligning cloud strategy with AI capabilities
Focus areas: Cloud Platform Strategy · AI UX Alignment · Data & Infrastructure
Insight-driven transformation in enterprise data & tooling workflows
ENTERPRISE TECHNOLOGY | DATA PLATFORMS
Summary: Helped evaluate and migrate legacy data sources to support advanced analytics platform development
Focus areas: Data Transformation · Cloud Migration · Platform Design
Redesign research for Moody’s flagship financial platform
FINANCIAL SERVICES | DATA PLATFORMS
Summary: Led discovery for the redesign of Moody’s flagship B2B platform (5,000+ pages), conducting mixed-method research with financial experts to optimize complex workflows—contributing to $601M in revenue growth and sustained $2.8B annual performance.
Focus areas: Foundational UX Research · Enterprise Workflows · Financial UX
UX Leadership & DesignOps
Scaling teams, building research maturity, and embedding UX at the core.
DesignOps and UX team scaling at citizenM
HOSPITALITY | ENTERPRISE DESIGN
Summary: Established a scalable UX practice, doubled team size in 9 months, and implemented a design system, research repository, and governance to support cross-functional growth
Focus Areas: DesignOps · Team Growth · UX Governance · Scalable Systems
Redesigning for engagement: McKinsey culture platform
DISCOVERY | INNOVATION
Summary: Increased platform engagement by 500% through lean UX testing and behavior-driven design of McKinsey’s global internal culture platform
Focus areas: UX Experimentation · Behavioral Design · Internal Engagement
Transforming McKinsey's analytics function through user insights
CONSULTING | ANALYTICS
Summary: User insights-driven restructure of 5 analytics teams unlocked $50M+ savings and 20% FTE reduction through streamlined workflows
Focus areas: UX-Driven Org Design · Workflow Optimization · Change Strategy
We finally had a shared language across product, data science, and engineering
– Product leader, Financial Services (post-workshop reflection)